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The tradition of white wedding dresses became widely popular after Queen Victoria of England wore a white gown during her marriage to Prince Albert in 1840. At the time, royal brides typically wore silver. However, Victoria’s lace-trimmed white gown was considered both elegant and unconventional. The look gained massive attention, and many brides across Europe and North America began to copy it.
Though commonly associated with purity, innocence, and virginity, the original reason for wearing white had little to do with morality. In the 19th century, white was a symbol of wealth and social status, as only the wealthy could afford to keep a white dress clean and wear it just once. Over time, the symbolic interpretation of purity became more culturally embedded.
The white wedding gown is largely a Western custom, especially prominent in countries like the United States, Canada, the UK, and parts of Europe. In other cultures, such as in India or China, brides traditionally wear red or other vibrant colors that symbolize prosperity, luck, or happiness. Western influence has gradually introduced white wedding attire globally, but cultural preferences still vary.
Today, brides may choose white gowns for aesthetic or traditional reasons, not necessarily due to symbolic beliefs. Some brides opt for off-white, ivory, or even pastel shades, while others may choose bold, nontraditional colors to reflect their personal style. The white dress has evolved into a symbol of celebration and new beginnings, rather than strict adherence to old values.
The white wedding gown's association with purity is more a product of evolving cultural narratives than its original intent. Sparked by a royal fashion statement and embraced over time, the white dress remains an enduring symbol of weddings in much of the Western world.
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